Inspiring Nature Champions

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The Nature Museum
April 25, 2024
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We stand at the forefront of conservation research, protecting our local wildlife.

We’re historians, preserving the collective memory of nature in our region for generations to come.

We’re scientists, dedicated to the welfare of our imperiled species and working to bolster their populations.

We’re specialists, implementing education programs to reach the next class of nature champions.

We’re storytellers, crafting captivating exhibits that immerse and inspire tomorrow’s stewards.

Our mission resonates across all generations and our refreshed identity reflects that growth.

Our brand identity has largely remained the same for the past 20 years, while our institution has continued to evolve and grow. We’re more than a museum.

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We are thrilled to unveil a new chapter in our 167-year history. As Chicago's oldest natural history museum—and one of the oldest scientific institutions in the United States—we stand as a beacon of wonder, nature, connection, and inspiration.

The Chicago Academy of Sciences is more than a historical building. It is our guiding star and the core institution under which our museum building operates. Everything we do, from our conservation work to our education outreach, is done in support of the Academy’s mission. With our revitalized brand look and feel, we are elevating the enduring legacy of the Academy and strengthening the connection between our museum experience and all of the far-reaching work done outside the museum’s walls. We are highlighting both our dedication to preserving the past and our unwavering commitment to the future.

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Drawing inspiration from the hues of an Illinois prairie, our palette ranges from vibrant pinks and purples to earthy greens. Our captivating brand icon conjures images of butterflies, flowers, and beyond, embodying our distinct identity. Through this revitalized brand, we dedicate ourselves to inspiring nature champions of all ages.

Our city is full of dedicated advocates who have a deep passion for nature and science. From educators finding new ways to connect their students with the natural world in their schoolyards, to community leaders igniting sustainable changes in their communities. From individuals cultivating pollinator havens in their own backyards, to volunteers tracking local dragonfly species. As evidenced by our refreshed tagline—Inspiring Nature Champions—we’re creating a platform to encourage and amplify nature champions throughout our city. And it all begins with the Flight of Butterflies this spring.

We are profoundly grateful to our dedicated partners at Span whose invaluable contribution brought our refreshed brand vision to fruition across our digital and physical spaces. As we embark on this exciting new chapter in our institution’s history, we invite you to join us as we inspire generations of nature champions through inspiration, action, and curiosity.

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